18 September 2008

Fie on them

OK, everyone: I've been duped by new-wave advertising.

Apparently the cell phone popcorn video is an example of viral marketing, which is an ad (sometimes explicit, sometimes never seeming like an ad at all) designed to use pre-existing social networks to spread marketing messages like wildfire. Picture yourself hearing actors planted in a bar having audible conversations like "Ooh, this Xbrand beer is SO wonderful, blah blah blah").

Creepy, isn't it? What do we trust now?

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