Apparently the cell phone popcorn video is an example of viral marketing, which is an ad (sometimes explicit, sometimes never seeming like an ad at all) designed to use pre-existing social networks to spread marketing messages like wildfire. Picture yourself hearing actors planted in a bar having audible conversations like "Ooh, this Xbrand beer is SO wonderful, blah blah blah").
Creepy, isn't it? What do we trust now?
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